Seed Capital Business Plan Template

Looking for a seed capital investment for your startup venture? Make use of this sample template to create your business plan and improve your chances of attracting investors.

• Company Purpose

  Define the company or your business in a single declarative sentence.

• Problem

  Describe the problem of the customer. Or the problem of the customer’s customer. Outline how the customer addresses the issue today.

• Solution

  Describe your company’s value proposition to make the customer’s life better. Provide some use cases.

• Timing

  Why now? Set-up the historical evolution of your category. Define recent trends that make your solution possible.

• Market Size

  Identify your customers. Calculate the TAM (Total Available Market) - the absolute maximum that can be reached by the product; SAM (Served Available Market) - the fraction of the total available market that is accessed by the product now; SOM (Share Of Market) - the fraction of the served available market that the product controls.

• Competition

   List your competitors. Spell out your competitive advantages.

• Product

  In most cases, customers will only buy a simple product with a singular value proposition. Describe your product line-up (features and functionality, architecture, intellectual property), and development roadmap.

• Business Model

  Describe your revenue model and pricing. What is the average account size and/or lifetime value?  Describe your sales and distribution model. List your customers or pipeline.

• Team

  Make a list of: Founders and Management, Board of Directors and/or Board of Advisors.

• Financials

  A set of financial projections is included with this section automatically. You may leave some comments or assumptions.